ACE (Aesthetic Compliance Experts)

ASA COMPLAINTS

WHO ARE THE ASA?

The ASA are The Advertising Standards Authority is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes).

The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the advertising codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.

They respond to concerns and complaints from consumers and businesses and take action to ban ads which are misleading, harmful, offensive or irresponsible. As well as responding to complaints they monitor ads to check they’re following the rules. They also conduct research to test public opinion and identify where we need to take action to protect consumers.

They have been administrating the non-broadcast Advertising Code for over 60 years and the broadcast Advertising Code for almost 20. Their remit was further extended in 2011 to include claims made by companies on their own websites and in social media spaces under their control.

AESTHETIC COMPLAINTS

DR BUNNY AESTHETICS

https://www.asa.org.uk/rulings/dr-bunny-aesthetics-a23-1218983-dr-bunny-aesthetics.html

The above complaint was investigated and found to be in breach of advertising standards. Advertisement of POM medications, declaring DR in the title.

You can read the decision on the above link

ELITE AESTHETICS

https://www.asa.org.uk/rulings/elite-aesthetic-clinic-ltd-a22-1150717-elite-aesthetic-clinic-ltd.html

The above complaint about hayfever treatments was upheld against Elite Aesthetics

You can read more about the decision on the above link

Tjc Blc Aesthetics

https://www.asa.org.uk/rulings/tjc---blc-aesthetics-clinic---training-academy-a23-1198894-tjc--blc-aesthetics-clinic-training-academy.html

This complaint refers to a training company that stated students would receive qualifications on their fast track aesthetics course which was cpd accredited only.

The ASA upheld the ruling and found that they had mislead the public about their fast track course and it was in fact not going to give students any qualifications.

You can read more about this training academy on the above link

Aesthetics Lounge Academy

https://www.asa.org.uk/rulings/aesthetics-lounge-academy-birmingham-ltd-A19-561877.html

This complaint refers to a training company that stated their courses would lead students to be able to directly go onto their aesthetics courses.